Let’s not pretend the Farnham property market is easy at the moment.
There are buyers out there. There is still demand for the right property. But buyers are more cautious, mortgage costs still matter and there is plenty of uncertainty around the economy and what the next Budget may bring.
The biggest mistake a seller can make is thinking “someone will pay it because my house is worth it to me.”
Buyers don't think like that.
They are comparing your property with everything else currently available. They are looking at condition, location, size, price, running costs and, increasingly, whether they feel they are getting value for money.
That is why getting the launch right matters.
We don't believe in deliberately undervaluing a property just to get an instruction. Equally, we don't believe in telling a seller what they want to hear simply because it might win us the business.
We give our honest opinion based on the market, the competition and what we believe buyers will actually pay.
And if the market tells us something different once a property is launched, we'll say so.
That's estate agency.
Sometimes the price is right and the job is to keep pushing the marketing.
Sometimes the property needs repositioning.
Sometimes a price adjustment is the right thing to do.
What matters is making the decision based on evidence, buyer feedback and the market – not emotion.
Farnham remains one of the most desirable places to live in the area, and good properties will always attract buyers.
But in the current market, you need more than a For Sale board and a Rightmove listing.
You need a realistic strategy, strong marketing, local knowledge and an agent prepared to tell you the truth.
That's exactly what we've been doing in Farnham for more than 30 years.
Keats Fearn – straight talking. Proper marketing. Local knowledge.
About the Author...
