FOR IMMEDIATE RELEASE
With the property market continuing to evolve, Farnham homeowners are being encouraged to look beyond the highest valuation when choosing an estate agent and instead focus on experience, communication and proven results.
According to Keats Fearn Estate Agents, one of the biggest mistakes sellers make is selecting an agent purely because they have promised the highest asking price.
"Everyone wants to achieve the best possible price for their home, but an unrealistic valuation can often lead to disappointment," said a spokesperson for Keats Fearn.
"Properties that come to the market overpriced can sit unsold for longer, require price reductions and, in many cases, ultimately sell for less than they might have achieved had they been priced correctly from the outset."
The agency says successful home sales are built on a combination of accurate pricing, exceptional marketing and proactive communication throughout the sales process.
What Farnham Sellers Should Ask Before Appointing an Estate Agent
Keats Fearn recommends homeowners ask potential agents the following questions:
- How did you arrive at your valuation?
- What marketing is included as standard?
- Who will conduct the viewings?
- How will you keep me updated during the sale?
- Who manages the sale once an offer has been accepted?
- What percentage of your agreed sales go on to complete?
"Choosing an estate agent is about much more than selecting the highest figure," the spokesperson added.
"It is about finding a team that understands the local market, communicates honestly and works tirelessly to achieve the best possible outcome."
Local Knowledge Remains Key
As an independent estate agency specialising in Farnham and the surrounding villages, Keats Fearn believes local expertise continues to play a vital role in helping buyers and sellers navigate changing market conditions.
From understanding buyer demand in different neighbourhoods to advising on presentation, pricing and negotiation, local knowledge can make a significant difference throughout the moving process.
"Our philosophy has always been simple," the spokesperson said. "Treat every client as if they were our only client. If we provide outstanding service, recommendations naturally follow, and that's something we're incredibly proud of."
For homeowners considering a move in 2026, Keats Fearn is offering complimentary market appraisals and practical advice, whether clients decide to sell immediately or are simply planning for the future.
About the Author...
