Keats Fearn has always been more than just an estate agency. Founded in 1993 by Peter and Liz Fearn, the business was built on a simple but powerful belief: that property should be about people first. With Peter’s extensive experience in the industry and Liz’s unwavering support behind the scenes, Keats Fearn quickly became known in Farnham for its honest advice, local expertise and genuinely personal service.
From the very beginning, the business was rooted in family values — integrity, hard work and a commitment to doing things properly. These principles shaped the company’s reputation and laid the foundations for the trusted name Keats Fearn is today.
In 1997, their son James joined the business, learning every aspect of estate agency from the ground up. From viewings and valuations to negotiations and completions, James immersed himself in the day-to-day workings of the company, gaining invaluable experience alongside his father. Over time, his natural drive, modern outlook and deep understanding of the local market began to shape the next chapter of Keats Fearn.
Today, under James’s leadership as Managing Director, the business has been taken to new heights. While staying true to its family-run roots, Keats Fearn has embraced innovation, digital marketing and changing buyer behaviour — ensuring the company continues to thrive in an ever-evolving property market. High-quality marketing, strong online presence, professional photography and social media now sit alongside the traditional values that clients have always trusted.
Despite this growth, what truly sets Keats Fearn apart remains unchanged: the personal service. Clients still deal with real people who care deeply about their move, their investment and their future. Many customers return time and again, and recommendations from past clients continue to be one of the company’s greatest strengths.
From Peter and Liz’s original vision to James’s modern leadership, Keats Fearn is a true family business success story — proudly serving Farnham for over 30 years and moving confidently into the future.
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